In order to showcase India’s readiness to host conferences, meetings, incentive programs, exhibitions and events, India Convention Promotion Bureau (ICPB) has developed a short film bringing out India’s strengths as a MICE destination in terms of economy, connectivity, infrastructure, skilled manpower, knowledge hub, technological advancement, safety of delegates and India’s varied tourist attractions.
The MICE sector was majorly hit due to the coronavirus crisis, and a need was felt to prepare for re-opening the meetings industry. The objective of the film is to communicate a positive message for welcoming events to India. The tone of joy and confidence in getting back to business, warm hospitality, safety protocols in place and assurance of a delightful experience is the core message of the film
The film will be circulated to meeting planners, associations (national/international), corporates, members, industry stakeholders, India Tourism offices – domestic and overseas, Indian missions etc. and promotions through social media platforms for resuming MICE business to India as per government guidelines.
“We hope this film is able to boost the confidence of people in India as a MICE destination. We have started our journey on the path to recovery and this film is one of the many steps that have been planned by us at ICPB in once again restoring India’s positioning as a MICE hub on the global conventions and meetings’ map,” said Amaresh Tiwari, Vice Chairman ICPB.
Girish Kwatra, Hony. Secretary, ICPB said, “We had been working on this MICE film for quite some time and I am glad to see that it has come out well. The film has been circulated to all our members, giving them a go-ahead to share it further with their clients as a confidence-building measure – confidence once again in the MICE capabilities of India.”